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POLARIS AWARDS
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ABOUT
CATEGORIES
TIMELINE
RULES
JURY
WINNERS
Polaris Awards is a global competition rewarding exceptional work in political management, election campaigning and public affairs.
Now in its 4th year, the competition seeks to identify and celebrate the best political communication programs undertaken for political organizations and candidates, as well as the most innovative use of communication techniques and technologies by campaigns, political consulting and technology firms, and marketing, media and public relations agencies around the world.
Polaris 2017 Winners on stage
Entries are judged by an international panel of political management experts including campaign managers, political consultants, communications professionals and academics. Awards are handed out in 18 categories based on the techniques and the media used.
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Why Polaris?
The name of the awards pays reference to the Pole star which has guided explorers and pioneers for thousands of years as political advisors guide leaders, candidates, and movements today.
CREATIVE USE OF DATA
DIRECT MAIL CAMPAIGNS
EMAIL CAMPAIGN
FIELD CAMPAIGNS
FUNDRAISING CAMPAIGNS
MOBILE CAMPAIGNS
OUTDOOR CAMPAIGNS
PUBLIC AFFAIRS CAMPAIGNS
RADIO CAMPAIGNS
SOCIAL MEDIA CAMPAIGN
TV CAMPAIGNS
CRAFT
BEST USE OF HUMOUR
BEST USE OF NEGATIVE OR CONTRAST
BEST OVERALL CAMPAIGNS
BEST WEBSITE
BEST WEB VIDEO
DIGITAL CAMPAIGNS
January 1st
CONTEST OPENS
April 30th
DEADLINE FOR ENTRY SUBMISSIONS
May 1st
JUDGING BEGINS
May 20th
JUDGING ENDS
May 21st
WINNER NOTICES VIA EMAIL
May 31st
POLARIS AWARDS GALA
DEADLINES & KEY DATES
  • Contest Opens: January 1st, 2021
  • Deadline for Entry Submissions: April 30th, 2021
  • Judging: May 1st – May 20th, 2021
  • Winners Announced: May 21st, 2021
  • Award Show: May 31st, 2021
ENTRY FEES
  EARLY BIRD
(UNTIL FEB. 28, 2021)
REGULAR
(UNTIL APR. 30, 2021)
Submission Fee € 100 € 150
WHO CAN ENTER?
All organizations, companies and/or individuals involved in the creation and execution of political campaigns and public affairs programs are eligible to enter their work to Polaris Awards.

As campaigns or programs are collaborative efforts, potentially created by and involving more than one organization, company and/or individual, Polaris Awards allows contributors to be credited.
ELIGIBILITY
To be eligible, work must have been publicly released and implemented in a campaigning environment on or after November 1st, 2019.

Furthermore, to be eligible work must have been created and executed with client approval and as part of a genuine political communication effort. Work that is created for the purpose of entering competitions is not eligible. The Polaris Awards organizer may require that entrants provide written confirmation from clients or any other document or information needed to verify the authenticity of a work.

Entries must reflect work in its original form, as it was originally released and implemented. Work must not be modified for entry and claims made in submissions must be based on fact.

If the jury queries the eligibility of a work, the entrant will be asked to provide documentary evidence to show that the work is eligible. If you have questions about whether an individual entry is eligible, please contact help@polarisawards.com.
RULES
Entries cannot be made without the permission of the client and/or owner of the rights of the work.

There can only be one entrant per entry. The entrant is responsible for the payment of entry fees and will be considered the sole contact for the entry. Multiple organizations, companies and/or individuals can be credited for their contribution to the work entered.

Entries must be submitted online using the Polaris Awards portal.

Entries must be submitted into the relevant categories.

The same entry can be submitted into more than one category to increase the chance of winning. However, a separate fee will apply for each submission. There are two types of categories:
  • Regular categories, where each entry must consist of a single execution,
  • Overall categories, where multiple executions can be entered as a single entry.
Entries must be submitted in English.

Work which is not in English should be translated or subtitled exactly as it was released and implemented. For work that only involves audio recordings, translations must be uploaded as a separate PDF document. For work that involves video, translations should be included in the video files as subtitles. Subtitles should be clearly legible. For Website categories, translate only relevant menu selections, headlines, and text.

Case films must be in English.

Documents and media, including primary uploads and all supporting materials must be final when the entries are submitted. No changes, replacements, or additions will be accepted after the deadline for entry submissions.

Documents and media submitted must not contain any references to the entrant and to any contributing organizations, companies, or individuals, as the jury receives entries anonymously.

Credits for work will be published on the Polaris Awards website as they appear on the entry from. Please make sure information is entered correctly and in full.

Entries must be submitted in accordance with the deadline for entry submissions to allow time for entries to be processed and reviewed.

Entrants grant an unlimited, nonexclusive, perpetual, irrevocable, worldwide, transferable, royalty-free, paid up right to the Polaris Awards organizer to reproduce, perform, and display the entries on Polaris Awards website, social media pages, and other media owned, rented, or controlled by the Polaris Awards organizer.

Entrants are not permitted to enter work which is in breach of the rules above. The Polaris Awards organizer reserves the right to disqualify entries which are in breach of any of the rules above.
CANCELLATIONS, REFUNDS AND WITHDRAWALS
No refunds will be made on entry fees after entries are finalized.

If entrants withdraw work they have paid for from Polaris Awards, they can either submit a replacement entry into the same or an alternative category before the deadline for entry submissions, or use the credit at a future Polaris Awards event.

Polaris Awards organizer may refuse or withdraw entries at anytime if the entries:
  • Do not meet the eligibility criteria.
  • Violate national and international laws, regulations, and codes of practice endorsed by political consultants’ and public affairs associations.
  • Use racist, sexist or otherwise discriminatory language.
  • Offend national sentiments, religious sentiments or public taste.
If the Polaris Awards organizer withdraws any paid entries, the entrants can either submit a replacement entry into the same or an alternative category before the deadline for entry submissions, or use the credit at a future Polaris Awards event.

In the event of a complaint against a winning or shortlisted entry, a detailed investigation will be conducted by the Polaris Awards organizer. If the investigation upholds the complaint the entry and the award may be withdrawn.
ENTRY SPECIFICATIONS
Here are the accepted file formats for your entries:
Images: JPG/JPEG, GIF or PNG 15MB (Max: 1500x1500 pixels)
Documents: PDF, DOC, DOCX, PPT or PPTX 200MB
Audio: MP3 or AAC 300MB
Video: MP4 (H.264,AAC) or Video URL 300MB (Max: 1920x1080 pixels)
THE JURY
An international jury composed of experts from political organizations, political consulting firms, research companies, PR & PA firms, direct mailing and field companies, creative and media agencies, production houses, design firms, technology companies, and universities are invited to judge entries via online panel. The jury members are recognized and award-winning individuals from different areas of political management.

If you are interested in becoming a jury member, please apply! If your application is approved, you will receive an email with further instructions.
JUDGING
Judging for the 2021 awards will take place online between May 1st – May 20th, 2021.

Jury members will be asked to rate entries on the basis of strategy, creativity, craft, and effectiveness. How well a work met its goal within the context of the campaign will be paramount, regardless of whether the campaign ultimately prevailed on Election Day.

Jury members will not be allowed to evaluate any categories into which they have submitted entries.

Once judging is closed, entries in each subcategory will be ranked according to their average ratings to determine the Gold, Silver, and Bronze Polaris Award winners.
ANNOUNCEMENT OF WINNERS
The 2021 Polaris Awards Ceremony will take place online on May 31st, 2021.

Entrants will be informed by the Polaris Awards organizer if they have been selected as an award winner, but winning entries and the level of awards won will be kept confidential until the ceremony.

Entrants grant permission to the Polaris Awards organizer to publish winning entries on the Polaris Awards website, social media pages, and other media owned, rented, or controlled by the Polaris Awards organizer.

Winning entries will receive the Polaris trophy. Trophies bear the name of the winner and show the level of the award, the category, and the subcategory.

Trophies will be sent to the addresses provided in entries. Please make sure names and information are provided accurately in entries. Trophies with inaccurate information will not be replaced unless the information on the trophy does not match the information in the entry.

Replicas for the trophies can be purchased by other organizations, companies and/or individuals credited on the work after the ceremony.

BE A JUDGE

Polaris Awards entries are judged by an international panel of recognized and award-winning individuals from different areas of political management. Experts from political organizations, political consulting firms, research companies, PR & PA firms, direct mailing and field companies, creative and media agencies, production houses, design firms, technology companies, and universities are invited to sit on the jury.

Becoming a Polaris Awards judge is an opportunity to network with accomplished members of the international political management community, see and learn from groundbreaking case studies from around the world, and help set new standards for excellence in political communications.

If you believe you qualify to be a jury member, please send us your application using the form below. We will thoroughly evaluate every candidate and get back to them before the closing date of the awards submissions.

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